Google to Buy the NYT?

John Ellis presents the hypothetical. (I didn't realize how bad the NYT was hurting).

The AOL/Time Warner merger was a disaster, of course, but AOL sucked from the beginning--it just took the suits a while to figure that out. Google doesn't suck, and buying the NYT is very minor comparative to merging with a major TV and print conglomerate.

If Internet companies start to merge with traditional media more, I should think it would happen this way, i.e. Internet/technology companies moving into traditional media and not the other way around (see: MSNBC and iTunes). For whatever reason, traditional media seems to stumble when they try to move other way. I suspect it's because they just don't understand the Internet business.